Ole Henriksen Banana Bright Eye Créme
Danish beauty entrepreneur Ole Henriksen tasked Spalt PR with tightening the bond between skincare and makeup and educate the beauty press, bloggers, and makeup artists about his new product, OLEHENRIKSEN Banana Bright Eye Créme.
A crucial consideration was finding a venue to reflect beautifully on the brand and what it stands for. We chose Ett Bord, a Scandinavian restaurant with a “hyggelig” approach to healthy food. The handful of selected guests were seated at the same table sharing a delicious, interactive breakfast, whilst the Norwegian OLEHENRIKSEN trainer spoke on the importance of a good skincare routine and the new product. Afterwards, the guests were invited to touch and test, generating coverage across social media, blogs, and print for months to come.