Watt & Veke Christmas dinner
For the launch of a new collection of Christmas lighting, Watt & Veke in collaboration with Spalt PR invited media relations and influencers to an Asian Christmas table under a magic starry sky. The event was co-hosted by Susanne Histrup, one of Sweden’s most popular lifestyle influencers. We built the experience at our showroom in Stockholm and decorated it in collaboration with Watt & Veke's Erika Cederberg, complete with Christmas stars and a lighting setup using the keys pieces of the season. Spalt PR was also responsible for the event concept, invitations, and catering during the evening – allowing the guests and clients to cozy up and enjoy the Christmas dinner. The event generated plenty of press clippings and exposure on guests' media profiles.