FINAVIA The Runway – Match made in HEL
To increase awareness of Helsinki’s unique location between East and West, aviation companies Finnair and Finavia wanted to demonstrate that the Finnish capital isn’t just a convenient hub for travellers, but an ideal meeting place for trends and ideas as well. And what better way to show this than to do what’s never been done before: a fashion show on a real runway. In May 2016, fashion models walked down a Helsinki Airport runway in front of a live audience of hundreds, with thousands watching online from around the world, to showcase the latest creations of seven of the hottest designers from two continents.
finavia.fi
finnair.com
