Komono Launch & gifting campaign
For the launch of their new sunglasses, the Belgians from Komono wanted an outdoor campaign to draw end consumer’s attention to the brand. Spalt PR stepped in as the production and media partner to develop and execute the concept. We hired models to walk around the city with large Komono newspapers, announcing the new frames. Simultaneously, we initiated a product placement campaign to boost the launch. During one month, this generated more than 100 media and influencer clippings based on three different styles of sunglasses.