OBH Nordica Tefal Pancake Pan gifting activity
Spalt PR conceived a creative gift box set for the launch of Tefal's animal print pancake pans. We paired the pan with the ingredients and toppings for a perfect pancake dinner and dispatched the gift box to social media profiles with children, which resulted in much media sharing and many full tummies! Spalt PR oversaw the entire process, including idea generation, budgeting, packing ingredients, and compiling the influencer list. The launch drew attention to Tefal’s new product through a range of positive press clippings and strong social media exposure.