Digital/online activities

We work toward online media and bloggers in very much the same way that we work toward print media. The tools we use are the same: press releases, storytelling, product testing, raffles, and various collaborations. Naturally, we invite all significant online actors, including bloggers and online editors, to all of our events, media days, fashion shows and store openings. When communicating online you need to think outside the box in order to reach consumers in unexpected but trustworthy ways. We use social media like Facebook and Twitter to reach your existing and presumptive customers.