Aesop Store Opening
For the opening of their first and second stores in Copenhagen, Aesop made Spalt PR their public relations partner on the Danish, Norwegian, and Swedish markets. During the opening, we were responsible for all media relations, invitations, and securing a strong and relevant guest list of fashion and beauty editors, stylists, and media influencers. At the opening, guests were greeted face to face and properly introduced to the new Aesop location. The evening event boosted the store with increased attention in the media; Danish newspapers picked up on the story, and all guests shared beautiful images on their social media channels.