Wolford re-branding event London
In November 2018, Wolford hosted an ambitious European re-branding event in London. By gathering some of the hottest influencers and press people from Stockholm, Oslo, Copenhagen, and Helsinki, our task was to fortify Wolford's brand presence and target a new and younger audience looking for the world’s finest legwear, lingerie, ready-to-wear, and knitwear.
The influencers, all dressed in Wolford, made sure to create a buzz and share their stories from the over the top party. In addition, media invitees were granted interviews with key Wolford spokespeople to secure comprehensive brand story coverage across the Nordics. The event and coverage created an increase in brand awareness and requests from both influencers and press.