Celebrating the new store opening in Mall of Scandinavia, Sweden
Sephora was founded in France in 1969 and in 1997 they joined Groupe LVMH Moët Hennessy Louis Vuitton. Becoming part of the largest luxury group in the world was an obvious step in the development. Sephora are always in the fore front when it comes to beauty and is known for being the most innovative beauty chain in the world. The brand offers the unique concept of completely dedicating a space to beauty and offers a varied range of brands and products - from original, timeless and classic brands to the most well-known and rarest brands.
To celebrate the opening of the new Sephora store in Westfield Mall of Scandinavia in Sweden, Spalt PR got the assignment to arrange a remarkable morning VIP event for influencers and press within Sephora's target group. Spalt PR secured that the guestlist covered our markets best beauty junkies.
The event took place in the morning before opening hours at the Sephora store in Westfield Mall of Scandinavia. The guestlist consisted of 100 people, mainly focused on beauty influencers but also beauty press. To kick off the morning we chose to hire a DJ who livened up the atmosphere. We had energy drinks, snacks and various kinds of beautiful cupcakes with Sephora's logo on them. The guests had the opportunity to enter the store's various beauty hubs, such as getting a manicure from Stockholms best manicurist in the Nail Bar, we also had a Brow Bar, Makeup Bar and possibility to get personal engraving on any type of product such as parfumes or makeup palettes. Before the staff of the store cut the rope to officially open the store, a dance group performed in front of the store to further set the festive mode. All guests left with very generous Sephora goodie bags with top products.
In addition to the VIP event the celebration of the store opening stretched over the whole weekend for the public. For that we also arranged a DJ, snacks and a Wheel of Fortune for the stores guests where they had the chance to win a goodie bag.
The main goal of the event was to celebrate and enlighten the opening of the new Sephora store in Stockholm. Everyone who participated at this event left with good energy, inspiration and a smile on their face.
Read more about Sephora here
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Founded in 1996, with independent branches in Sweden, Denmark, Norway, and Finland, Spalt PR is among the leading full-service Scandinavian PR agencies catering to the lifestyle and fashion segment with tailored, strategic public relation solutions. Using our expertise and extensive network we achieve the desired results for your brand.
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