Magnum Ruby Launch
Spalt PR made a creative send out for Magnum and their launch of the ice cream Magnum Ruby. We sent the creative send out to social media profiles, resulting in a lot of media sharing. Spalt PR oversaw the entire process, including idea generation, budgeting and curating the influencer list. The launch drew attention to Magnum’s new ice cream through a range of positive press coverage and strong social media exposure.