SPECSAVERS X LIBERTY Afternoon Tea Party
Specsavers is a British based, multinational optical retail chain and the most trusted brand of opticians. The leading chain offers services for eyesight testing and sells glasses, sunglasses and contact lenses from various well known brands, as well as Specsavers own brands.
To present and celebrate Specsavers new collection together with Liberty Spalt PR arranged a lovely and intimate afternoon tea party. Twenty selected influencers and press within Specsavers target group were exclusively invited to celebrate the new collection at Spalt PRs own venue. While the guests enjoyed typical british tea and scones, Caroline Shiller, optician at Specsavers, presented the new collection. The guests learned about eye health, what kind of opticals frames that suit different face shapes and new upcoming trends within the optical world.
To set the right mood Spalt PR decided to decorate the room in full Liberty spirit. We wallpapered folding walls with Liberty's signature pattern that harmonized with the new collection and placed them around the room. That way Spalt PR transformed the venue to fit the typical British afternoon tea party vibe that goes in line with the Liberty collection.
The tables were tastefully decorated with flower arrangements, notebooks and pencils with the Liberty pattern and opticals from the collection as well as with hand mirrors for the guests to try the different models and select their favourite opticals.
In order to create an exclusive vibe, Spalt PR decided to place a projector against one of the walls that played campaign and behind the scenes videos, leading up to the final result of Specsavers x Liberty. The sit down try on mode inspired the guests to share the new collection on their social media channels.
The guests got goodie bags containing different pieces from Liberty's own collection such as notebooks, colorful pencils and mandala coloring books in patterns and colors of the theme. In addition to the goodie bags, generous value checks were handed out to the guests upon arrival including a free eye examination and a pair of complete opticals.
The main goal of the event was to create visibility for Specsavers, inspire and create a buzz around the Specsaves x Liberty collection. The outcome of the tea party was successful as Spalt PR managed to create an inspiring atmosphere and an insta-friendly environment. The event resulted in an afternoon filled with flowing conversations about opticals and styles, and the carefully selected guests were happy to share thoughts and pictures from the event on their personal social media channels.
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Founded in 1996, with independent branches in Sweden, Denmark, Norway, and Finland, Spalt PR is among the leading full-service Scandinavian PR agencies catering to the lifestyle and fashion segment with tailored, strategic public relation solutions. Using our expertise and extensive network we achieve the desired results for your brand.
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