SPECSAVERS X LIBERTY Afternoon Tea Party
Specsavers is a British based, multinational optical retail chain and the most trusted brand of opticians. The leading chain offers services for eyesight testing and sells glasses, sunglasses and contact lenses from various well known brands, as well as Specsavers own brands.
To present and celebrate Specsavers new collection together with Liberty Spalt PR arranged a lovely and intimate afternoon tea party. Twenty selected influencers and press within Specsavers target group were exclusively invited to celebrate the new collection at Spalt PRs own venue. While the guests enjoyed typical british tea and scones, Caroline Shiller, optician at Specsavers, presented the new collection. The guests learned about eye health, what kind of opticals frames that suit different face shapes and new upcoming trends within the optical world.
The main goal of the event was to create visibility for Specsavers, inspire and create a buzz around the Specsaves x Liberty collection. The outcome of the tea party was successful as Spalt PR managed to create an inspiring atmosphere and an insta-friendly environment. The event resulted in an afternoon filled with flowing conversations about opticals and styles, and the carefully selected guests were happy to share thoughts and pictures from the event on their personal social media channels.
SPECSAVERS X LIBERTY Afternoon Tea Party
Specsavers is a British based, multinational optical retail chain and the most trusted brand of opticians. The leading chain offers services for eyesight testing and sells glasses, sunglasses and contact lenses from various well known brands, as well as Specsavers own brands.
To present and celebrate Specsavers new collection together with Liberty Spalt PR arranged a lovely and intimate afternoon tea party. Twenty selected influencers and press within Specsavers target group were exclusively invited to celebrate the new collection at Spalt PRs own venue. While the guests enjoyed typical british tea and scones, Caroline Shiller, optician at Specsavers, presented the new collection. The guests learned about eye health, what kind of opticals frames that suit different face shapes and new upcoming trends within the optical world.
The main goal of the event was to create visibility for Specsavers, inspire and create a buzz around the Specsaves x Liberty collection. The outcome of the tea party was successful as Spalt PR managed to create an inspiring atmosphere and an insta-friendly environment. The event resulted in an afternoon filled with flowing conversations about opticals and styles, and the carefully selected guests were happy to share thoughts and pictures from the event on their personal social media channels.
